Most of these authors (though not all) are “startup winners” by luck. Sadly, they believe, and express quite publicly to our great detriment, they were “winners” by some intrinsic skill instead -- they hide their faults and claim their good fortune as skill. They hold conferences and seminars and webinars and webexinars and god-knows-what-else-inars and get paid large sums of money for speaking engagements purely because they could rationalize their luck.